Business analytic: analyzing market trends, identifying insights, providing actionable recommendations for business based on data-driven analysis.
- Keeping the business informed of market performance through the running of monthly reports (Nielsen &Global Data) with insightful and actionable recommendations.
- Categories situational assessments to reveal new opportunities for segments and PEP brands development.
- Ongoing (analytical) support for Snack & Dairy Marketing Teams.
- Annual planning process support
- Price/ Promo Insights
- Competitive intelligence
- NPD performance analysis to drive effective innovation plans.
Consumer Insights: bringing the consumer perspective into decision-making.
- Search for consumer-driven opportunities (portfolio/brand architecture; Brand Strategy & Brand Health; Brand Communication).
- Research programs development to address business needs.
- Managing external agencies for the execution of research projects.
- Support of ongoing brand-health tracking
Shopper Insights: Shopper trends & shopper behavior investigation to fuel PEP relationships with key customers with strong insights for efficient cooperation
- Customer analytic
- Ad-hoc shopper studies realization
- ‘Category visions’ development to drive categories & PEP growth via a deep understanding of segments prospectives.
- 2+ years’ experience within a similar role / consumer insights / market research
- Experience in managing qualitative and quantitative research.
- Proven ability to synthesize research and analytics into clear insights, and to deliver actionable recommendations.
- Strong presentation & visualization skills: skilled presentation creator to convey insights supported by data.
- Strong interpersonal skills; a collaborator and team-player.
- Excellent organizational skills with a strong focus in managing details.
- Strong skills in PowerPoint, Excel, Think Cell
- English: Upper intermediate + (writing comments; presentation in English)
