职位描述

Overview

This is a new role designed to drive business growth in the Fuel territory of GCR snacks

Support line manager to develop entry strategy to expand our portfolio footprint into Fuel space, identify clear where to play and how to win in light with our org. rights to win
Support Develop consumer-centric innovation pipeline, brand building and business roadmap
Lead to develop and implement launch plan, partnering with X-functions
Support line manager to drive the E2E execution flawlessly through close partnership with X-function teams

Responsibilities

Lead to develop strategy to quickly expand PEP’s footprint into fuel space in biscuits and extended categories
Support to develop PEP’s enter Fuel space strategy, identifying where to play and how to win with company’s rights to win; lay out the roadmap of future fuel portfolio and business path
Support to develop solid Fuel innovation strategy and pipelines, identifying innovation opty. based on deep consumer insight to support our ‘enter fuel’ agenda
Incubate future innovation of Fuel solutions through novelty model: agile innovation, channel focused test & learn, and market-based scale-up.
Collaborate with and manage external agencies to deliver the best creative content efficiently and effectively
Work closely with sales team to ensure successful landing of new campaigns (and products) into the market

Qualifications

Bachalor degree or above
6 year+ solid brand marketing experience with consumer centric mindset and strong business acumen
Strong capability to build and execute strategies that deliver top and bottom line results; P&L decisions. Keeping revenues and cost in balance. Making the tough financial decisions
Ability to build and execute brand plans and innovation pipeline through essential strong marketing and innovation skills
Snacks brand marketing and business building experience
Experience in SNK’s Fuel solution categories, including biscuit, Rice Cracker etc
Innovation expertise, with detailed process knowledge across functions
Strong business acumen, end-to-end commercial mindset
Strong leadership to motivate and inspire the team, build strong organization capability and talent and create a trust and engaging environment
Strong background in innovation and portfolio management

奖项一览