Do you want to work in a high performing, fun and dynamic team? Making an impact from the very first day you start? Then you have come to the right place! We are recruiting for a

 in our SWE Snacks Marketing Team based in Barcelona.

The position is a great way to accelerate your marketing career with growth opportunities within Marketing and/or other functions across different categories either in Foods or Beverages.

Your mission:

In this role you will drive the growth and success of Lay's Gourmet in Spain, by defining and executing brand strategies, communication plans, and innovations. Additionally, you will play a key role in aligning with cross-functional teams to deliver business objectives, build brand equity, and optimize the market performance while managing budgets and evaluating the results against the KPIs.

Your day to day with us:

• Define brand growth strategy & AOP plans for Lay's Gourmet and Oven Baked to keep elevating the snacks category in alignment with cross functional Europe and Business Unit category teams.
• Deliver on the annual business plan objectives (NR, SOM, Profit), whilst continuously building the brand equity and penetration.
• Track the Lay's Gourmet and Oven Baked brand performance and make recommendations to course correct where and when needed.
• Define and implement the communication strategy: brief and execution both ATL (TV & Digital) and BTL.
• Drive the implementation of efficient and impactful media plans while managing the marketing budget to maximize working expenditures effectively.
• Oversee the local innovation, execution, product refreshes, and customer-specific promotions, ensuring alignment with the steps-gate process.
• Influence key account plans, promotional calendar, and pack price architecture in alignment with the Revenue Management, Trade and Sales teams.
• Manage stakeholder relationships by ensuring cross-functional teams are informed, aligned, and equipped with key information to support effective decision-making.

What will you need to succeed?

• +6 years of experience in a similar role in marketing in the FMCG business or Luxury industry.
• Creative mindset and attraction to the premium world.
• Good communication skills, ability to inspire and lead others.
• Team player and open minded to other cultures.
• Strong analytical skills, growth mindset and digital expertise.
• Fluency in both Spanish and English.

Don’t worry if your experience isn’t a perfect match - if you’re excited about the role, we’d love to hear from you!

What makes us different?

• Hybrid working model: combination of remote and collaborative office experience to enable innovation
• Flexible work schedule
• Variety of benefits to support your physical, emotional and financial wellbeing

• Professional growth possibilities & learning opportunities
• Volunteering opportunities to help external communities
• Space to be you to promote our Diversity & Inclusion strategy

Being you at PepsiCo:

PepsiCo is an equal opportunity employer, we foster the diversity of applicants across gender, age, ethnicity, nationality, sexual orientation, social background, religion or belief and disability.

Planet + People:

PepsiCo Positive (pep+) is how we’ll transform the way we create value by operating within planetary boundaries and inspiring positive change for the planet and people in the global food system.