- Partner with Customer Marketing Manager to develop strategic Channel Plan, i.e. AOP and lead strategy for channel growth & opportunity
- Execute and implement Go To Market Plan & integrated Marketing plan (on existing & new products of assigned products’ portfolio), in alignment with sales and marketing functions
- Lead Category-Management project for top 2 global accounts (Tesco, Big-C)
- Develop and control the annual trade promotion budget via A&M TMK, and CCR TMK
- Explore new business opportunity on growing assigned products’ portfolio & category Representing Customer Marketing team, to lead & manage FE team on a continuous development to win-on-ground.
- Develop people capability “In-store Management Administrator"
- Leading on being assigned projects, e.g. Idea-generation Workshop for Super/Hyper shopper, etc.
Business Results
• Annual Volume Objective • GTM Plan across all categories (Super/Hyper)• Brand-Champion (as per assigned brands)• Integrated trade marketing calendar• Cost (TM & TM process)• Continuous improve shopper-penetration for Super/Hyper• Lead Category-Management project • Define & develop “Small Format Strategy” for Hyper channel
People Results
- Work closely with Channel Manager, KAM, and cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
- Lead Super/Hyper team for delivering Category-Management project, e.g. PGR for Tesco, Category Captaincy for Big-C
Qualifications
- Bachelor Degree in related field
- 4yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Leadership skills, able to lead team and drive actions
- Innovative thinking: able to lead team in new ways of thinking and
- Execution. Good relationship building and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
