- Act as a partner with National Head – TT and TT Sales team to develop strategic Channel Plans and lead the implementation of strategy for channel sustainable growth
- Ensure successful execution and implementation of GTM, integrated programs (existing & new products of assigned products), in alignment with sales & marketing functions.
- Develop and control trade promotion budget via A&M TMK, and CCR TMK and D&A of AS&D.
- Explore new business opportunity and grow assigned products’ portfolio & category - representing customer marketing team, to lead and lead assigned projects, e.g. AS&D Conference, Wholesales JBP and wholesales conference
- Work collaborative with Shopper-insights manager to conduct bespoke research & leverage existing research to develop Channel-Strategy and SBP GTM plan for sub-channel of TT.
- Annual Volume Objective
- Plan across all categories, by Channel
- Integrated trade marketing calendar
- Cost (TM & TM process)
- Continuous improve Distribution & VPO by sub-channel
- Lead Category-Management project
- Define & develop “Channel Strategy - by FORMAT, by Channel
- Work closely with Sales TT team, cross-functional team, to deliver Channel Growth profitably, and grow market-share on assigned channel, continuously.
- Developing business skills & taking lead on category initiatives, in order to grow category across segment
- Lead Assortment Review for SKUs’ Rationalization
- Lead Assortment Review for Regularly monitoring Pricing & Promotion compliance with defined strategy, and SOS/SOM Index
- Co-lead to work with Revenue Manager on Pack-Price Strategy and execute for every new pack-price launching
Qualification :
- Master Degree in related field
Experiences:
- 6yrs+ experience in Customer (Trade Marketing) /Consumer Marketing
- Leadership skills, Strong project mgt skills, able to lead and drive actions
- Strong analytical skills, turning insight into actions.
- Innovative thinking: able to lead team in new ways of thinking and
- Good relationship building and teamwork
- Good planning and managing performance of self
- Initiative and flexible
- Work well under pressure
- Good command in both Thai & English
- Computer literature in Microsoft Office
- Experienced in Channel development
- Strong in dealing with data-intelligence agency
